Digital Polygon

In today’s world, data is the fuel that powers our lives. Data is collected, aggregated, processed and utilized to inform your decisions; ranging from which ad you should select for display, to the next new product to be developed. If you are a marketer, then you are familiar with data. You use it on a daily basis to measure, report and inform decisions on your marketing campaigns, sales tactics, and website updates.

SEO is a constantly evolving game and companies need to constantly evolve to stay in front of it. Recent advanced in SEO over the last few years have enabled Google to better understand the intent behind a search query and return a list of sites/results that produce the most credible result.

Today we are going to cover one of the top SEO techniques in the market known as Keyword Clustering. If you have never heard of keyword clustering before, it starting with a high value keyword/topic and building content around it. The concept consists of two types of pages: